Credit Karma | Free credit scores

 
 

Keep it simple, silly

In the briefing session, I asked to see the data on the reasons people join Credit Karma. I discovered that most people join simply because they’re curious about their credit score. So rather than create something overly conceptual, I played to the audience’s curiosity in a straightforward manner. The campaign outperformed the control ad that the company had been trying to beat for years. 

 
 
 

Facebook Ad

Google Display Network Ad

 
 
 

Campaign Landing Page